Startup costs

Seed cost is usually manageable, whether direct seeded or transplanted. Main startup needs are bed prep, irrigation, harvest knives, bunching supplies, and wash-pack space. In some climates, insect netting or row cover is a useful added expense.

Ongoing costs

Labor is steady because kale often needs repeated harvests, weeding, washing, and bunching. Insect pressure can require regular scouting and crop protection. Cooling and storage handling are important to maintain appearance and shelf life.

Yield & how it sells

Usually sold by the bunch, by bagged leaf, or as baby greens by weight. It is generally productive over a long period, especially in cool to moderate weather. Because the crop can be picked multiple times, it often gives good return from a modest area.

What makes it profitable

Often a moderate to higher margin crop for diversified growers, especially in direct markets and CSA. It is not always the highest priced crop per unit, but repeat harvests, strong recognition, and reliable demand support solid economics. It sells well across markets, including local retail and some restaurant accounts.

Financial risks

Caterpillars, aphids, flea beetles, and disease can reduce marketable quality. Older leaves can become tough or weather damaged, raising cull rates. If too many growers bring bunching greens at once, market prices and sales speed can soften.

Tips to improve returns

Keep succession plantings coming so you can sell young, clean bunches instead of oversized leaves. Consider a mix of curly and lacinato types to widen appeal. Use your local Cooperative Extension and Small Business Development Center to budget labor, wash-pack flow, and expected cull rates realistically.

General planning information, not financial or investment advice, and not a guarantee of profit. For real budgets, work with your Cooperative Extension office and local Small Business Development Center. Page updated Aug 4, 2026.