Startup costs

Seed cost is usually moderate and direct seeding is common, though transplants can be used for earliness. Bed prep, irrigation, mulch, harvest containers, and wash-pack setup are standard startup costs. Low tunnels or row cover may help early production in some regions.

Ongoing costs

Labor is moderate to high because harvest can be frequent during peak season. Weeding, irrigation, pest scouting, washing, grading, and packing all add recurring cost. Oversized fruit develops quickly if harvest intervals slip.

Yield & how it sells

Usually sold by the pound or by the piece. Plants can be very productive over a concentrated summer window, giving high output from relatively modest area. Productivity is strong, but value per unit is often moderate rather than premium.

What makes it profitable

Usually a moderate margin crop. It can bring good gross sales because of volume and steady demand, but competition and frequent harvest labor keep margins in check. Best outlets are farmers markets, CSA, and local retail with fast summer turnover.

Financial risks

Powdery mildew, squash vine borer, cucumber beetles, and weather stress can cut yields or shorten the harvest period. Gluts are common in midsummer, putting pressure on prices and sell-through. Missed harvests create oversized fruit that lower value quickly.

Tips to improve returns

Harvest small and often, because younger fruit usually sells better and supports repeat buying. Stagger plantings so the crop stays productive without one overwhelming glut. Use your local Cooperative Extension and Small Business Development Center to budget harvest frequency, pest management, and realistic midsummer pricing pressure.

General planning information, not financial or investment advice, and not a guarantee of profit. For real budgets, work with your Cooperative Extension office and local Small Business Development Center. Page updated Aug 4, 2026.