Startup costs

Startup costs are moderate to high because crowns or divisions, bed preparation, irrigation, and perennial field space are required. The crop occupies land for multiple years. Wash-pack needs are basic, but harvest containers and cooling for fresh stalk quality still matter.

Ongoing costs

Labor is moderate because stalks are harvested by hand, trimmed, graded, and bundled. Weed control and stand maintenance continue between harvest windows. Fertility and irrigation support perennial vigor over time.

Yield & how it sells

Usually sold by the bunch or by weight. Established plantings can produce useful spring volume from a small area, though harvest is seasonal rather than continuous. It is more valuable as an early specialty crop than as a year-round revenue source.

What makes it profitable

Usually a moderate margin niche crop. It often sells best at farmers markets, CSA, and local retail during spring when customers are eager for seasonal produce. For most farms it is a supporting enterprise, not a central income crop.

Financial risks

Slow establishment, crown decline, and limited market size are the main risks. Because demand is seasonal and somewhat niche, overplanting can create sales problems. Poor stalk color or weak bunch presentation can reduce impulse purchases.

Tips to improve returns

Market rhubarb as a seasonal item and keep bunches uniform and attractive. Pair sales with simple baking or preserving ideas if your market responds to that. Use your local Cooperative Extension and Small Business Development Center to budget perennial establishment and realistic spring-only revenue timing.

General planning information, not financial or investment advice, and not a guarantee of profit. For real budgets, work with your Cooperative Extension office and local Small Business Development Center. Page updated Aug 4, 2026.