Latest price
$26.62
Produce price
Broccoli Price Today
As of August 3, 2026, the US average Broccoli price is $26.62 USD per package, based on USDA market reports. Over the past 30 days it has fallen about 9.1%, and over the past year it has ranged from $24.79 to $43.19.
30-day change
down 9.1%
1-year high
$43.19
1-year low
$24.79
Current Broccoli wholesale prices by market
$26.62
USD per package
as of Aug 3, 2026
What affects Broccoli prices
Broccoli prices are chiefly shaped by the volume and quality of fresh-market shipments, demand from retailers and foodservice buyers, and the short shelf life of the harvested crop. California is the leading production State, with Arizona an important winter source; weather in coastal California and desert growing areas can affect yields, maturity, and quality. Broccoli is labor-intensive to harvest and requires rapid cooling and refrigerated transport, so labor, packaging, fuel, and freight costs matter. Imports, particularly from Mexico and Canada, supplement domestic supply and influence the available volume.
U.S. broccoli supplies are produced through much of the year by shifting between California coastal districts and Arizona's desert region. Arizona is especially important in the cooler fall-through-spring period, while California contributes heavily during the rest of the year. The crop is highly perishable and generally moves fresh rather than being held in long-term storage, so seasonal availability reflects current harvests. Mexican and Canadian shipments can supplement domestic production during regional transitions and periods of lighter U.S. supply.
About the Broccoli price chart
This chart shows the US national daily average price for Broccoli, calculated from USDA Agricultural Marketing Service market reports across the states and markets we track. Each point is the average of the reported prices for that day. Use the buttons above to switch between one week, one month, three months, one year, and the full history.
Prices are compiled from public USDA data and are indicative averages, not a quote for any specific location or grade, and not investment advice. Page updated Aug 4, 2026.
Broccoli price frequently asked questions
What is the current Broccoli price?
As of August 3, 2026, the US average Broccoli price is $26.62 USD per package, compiled from USDA Agricultural Marketing Service market reports. This is a national indicative average, not a quote for a specific location or grade.
Has the Broccoli price gone up or down recently?
Over the last 30 days, the US average Broccoli price has fallen about 9.1%. In the past year it has moved between $24.79 and $43.19 USD per package. These figures describe past price movement and are not a forecast.
What were the highest and lowest Broccoli prices this year?
In the tracked period, Broccoli reached a high of $43.19 USD per package (on May 13, 2026) and a low of $24.79 USD per package (on Jun 12, 2026).
Where does this Broccoli price data come from?
Prices are compiled from public USDA Agricultural Marketing Service market reports across the states and markets we track, then averaged into a daily US figure. This series covers Jan 20, 2026 to Aug 3, 2026 (138 readings).